A lot of companies are just starting to realize that they need a presence on Facebook. The viable option for companies of all statures is to create a Facebook fan page. With the popularity of fan pages skyrocketing, Facebook has put some limits on fan pages. Regardless, they are still the #1 way to communicate with your fans via Facebook and a great way to share information like blog posts, photos, videos, specials and build a brand with potential clients online.
If you’re just starting out, here are a few pointers we found via Foster Web Marketing that we wanted to share with our blog readers.
1. Set-up a custom URL. Facebook offers you your own custom URL after you have reached 25 “likes.” Your URL will look something like this: Facebook.com/companyname. (see below) FYI you can not change this URL once you have chosen one.
2. Use your company name. Make sure that the name you choose for your Facebook page is as close as possible to, if not the same, as your actual company name.
3. Fill out your company information. Fill it all out! Keywords, description, about, general information, etc. The more information you have in this area the better.
4. Share the link. Provide the link to your Facebook page on your homepage and on each page of your main website, in addition to newsletters, marketing materials and more!