Share Buttons Increase Exposure: According to BrightEdge, a September 2011 analysis of more than 4 million tweets shows that Web sites that display Twitter share buttons get seven times the social media mentions than sites that do not. Furthermore, while 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, almost half do not display any. The study analyzed a representative data stream of tweets that were selected at random to determine which tweets carried shared information. Other findings include:
- Facebook plug-ins are seen on homepages of more than 50% of the world’s largest sites.
- Twitter buttons/links are seen on 42.5% of the top 10,000 sites.
- Google+ continues to grow, but is still only used by about 8.5% of the largest 10,000 sites.